Pluggd.in has published the very inspiring story of Mint.com – a highly successful personal finance start-up, founded on a domain name acquisition and an entrepreneurial spririt.
The article contains some great ideas on gaining that initial interest and traffic and highlights a key obstacle to be overcome by many new businesses – TRUST. The owner of mint.com explains how owning a premium, easily spelled, highly relevant and brandable name, Mint.com, allowed him to build trust from the outset by capitalizing on the trust that browsers, consumers and search engines have in premium, keyword domain names.
Read the full article here and get in touch if you have any other inspiring domain name start-up stories; especially those featuring .uk domain names – I’d love to hear about them!
Best wishes,
Nora
