http://news.dot-nxt.com/2011/03/13/icann-sf-rundown

If you’re an SME and want to learn more about the parliamentary system, how it can be accessed and utilized by businesses and how to campaign at parliamentary level, then this event is for you!  I’ve requested a place reservation so hope to be there and it would be great to see some of the SMEs in the domain name industry represented.  With more talk of broadband plans, continued discussion on digital in/exclusion, media coverage of networked nations and the Race Online, not to mention the Digital Economy Act and the broadening of the ASA’s remit, I’m keen to learn more about how our business environment is influenced by Parliament and how we can shape that involvement.  Hope to see you there!

You can find out more on Nominet’s website

The campaign is a good example, I think, of how various agencies and stakeholders can work effectively together to create something of benefit for the wider community.  I am sometimes a little frustrated at how insular we, as a community/an industry can be and how our many diverse starting points can somehow detract from our many common interests in our efforts to collaborate on a multi-constituency effort.  I must be drinking the water too, as words like “multi constituency” don’t exactly scream “wider community” .  Whoops.

The campaign’s reach is of particular interest here, I think.  The coalition has managed to actually disperse the message out across the industry really effectively through leveraging networks and utilizing partnerships in arenas like Social Media and Telecoms!

Anyhow, please read the article here and do let me know if you have any thoughts on how it might inspire a similar project closer to home.  I’ll be at the Parliament and Internet conference on Thursday, so would be great to hear from you before then!

The research, which interviewed 2,000 mobile media users in the UK, France, Spain and Poland, showed browser usage is most prominent in the UK, with 7 out of 10 mobile media users choosing to find information and content in this way, instead of using mobile apps.

You can read more here

The article contains some great ideas on gaining that initial interest and traffic and highlights a key obstacle to be overcome by many new businesses – TRUST.  The owner of mint.com explains how owning a premium, easily spelled, highly relevant and brandable name, Mint.com, allowed him to build trust from the outset by capitalizing on the trust that browsers, consumers and search engines have in premium, keyword domain names.

Read the full article here and get in touch if you have any other inspiring domain name start-up stories; especially those featuring .uk domain names – I’d love to hear about them!

Best wishes,

Nora

You’ll have to excuse my prolonged absence – I’ve been taking some time to have a baby!  His name is Harry and has grown from a tiny, hungry newborn (left) to a whopping, active three month old baby (right).  He’s now so busy trying to eat his toes, grab the cat’s tail and sit upright, that I have much more time to update my blog again.

Luckily, I have been able to continue my Nominet NED work over the last few months!  We’ve been very busy with consultations out on the PAB and two character .uk names.  You can read the responses here.  We’re also welcoming a new chair (Baroness Rennie Fritchie DBE) and independent Non Executive Director (Piers White MBE) to the Board, which is very exciting!  I’m very much looking forward to working with them both.  You can read more about the new appointments here.  The Nominet 2010 Non Executive Director elections are currently open – you can find out more here and if you’re a Nominet Member, please use your vote!

I’ll be at ICANN from Sunday to Monday so hope to catch up with lots of familiar friends and new faces there!

Nora

For the past few months, the PAB (of which I am an elected member) has been conducting a self-evaluation and this week, we published our conclusions. We have all agreed that we need to optimize a few things about the way we work and, more than that, we need to increase the participation of a broader range of people with an interest in .uk matters.  I’d love to hear your thoughts on all this, so have a read of our plans and let me know what you think.

Why the PAB needs to change…

The Internet is constantly throwing out issues and new problems as it evolves, and Nominet – as one of the largest registries in the world – needs to constantly develop a range of policies to deal with such issues.  In order to assist this policy development, in 1999 the Policy Advisory Body – made up of a range of member representatives and other stakeholders – was created to discuss topical issues and give recommendations to Nominet’s board.

What worked well in the early days of the UK’s internet, has however been struggling to cope with the impact of the massive growth of .uk and the associated issues this raises. The issues that are thrown up these days affect more people, need faster solutions, and would benefit from greater expertise than was originally envisaged. Our small group of PAB members has been trying to adequately discuss these often specialist topics by pulling in views and expertise from outside to complement the competencies around the table.  However, a lack of visibility, a cumbersome stakeholder input mechanism and a fixed format made it difficult to find the best and most informed solutions. At the end of last year, we finalized some exciting new ways to work to enable more voices and constituencies to be heard.

Extending our reach

Instead of the closed group of up to 18 meeting in person every few months, we have decided to dramatically extend the process and put you – the Internet user – at the heart of Nominet’s policy process.

The policy process will become issue-led and stakeholder focussed open to all to participate in through open forum meetings and issues based discussion groups.  To facilitate such an open process and ensure it works we need new structures to support it.  One of these new structures is  a Standing Committee that helps draw together those most interested in a particular issue. The Standing Committee will, crucially, support, rather than run, a series of channels for gathering information, holding discussions on that information in different formats, and developing ideas and solutions.

The stakeholder process will follow six clear steps, the first of which is identifying and approaching relevant people that are likely to have an  interest in, or relevant to, the topic under discussion.

The issue itself will then be clearly identified, groups (as relevant) set up, public discussions and consultations held, and then the results analyzed before being passed onto the Board for its consideration and review.

What does this mean for you?

It means that if you have an interest in Nominet issues, domain issues, or related Internet issues, you will be able to become a part of the group itself that decides the best way forward.

The new Standing Committee, will act as a guide, assisting in communication, providing consistency and ensuring that the process isn’t abused. And a support team from Nominet will help different groups with logistics and materials so their work can progress effectively.

This approach will, we hope, enable Nominet to come up with better, more broadly considered, effective solutions and to call on a breadth of experience that any committee of 18 could never have. Most importantly, we want to remove barriers to participation and give you a central stake in policy development of the .uk name space addressing issues that affect us all. The PAB’s original function, I believe, was to add value to Nominet’s policy process – i.e. to reach beyond consultations, mailing lists and Nominet outreach events and to consider broad policy issues from the viewpoint of all member sectors – especially those not traditionally reached by the core outreach initiatives.  The proposed changes will allow us to return to the original intent of the PAB by making it easier for you to be involved, in issues that interest you, in a format that works for you, in a framework that supports and enables you, the .uk stakeholder, to help shape the future of .uk

If you are interested in the formal report from the PAB on this issue, please view the report at: http://www.nominet.org.uk/digitalAssets/39402_DraftPABmeetingreport_november2009.pdf

Get involved

If you have questions, or want to know more, just add a comment to this post or contact me directly – as ever, would be delighted to hear from you!

For those who haven’t read the consultation; it centres on a statement of commitments in four key areas that need our attention – governance, pricing, membership and public purpose.  I’ve included my opinion on each below

1. Public Purpose

Public purpose has always been at the heart of Nominet but we now need to embrace it fully and enshrine it in our constitution, to demonstrate our commitment to representing the interests of the wider stakeholder community, alongside our Members.  We know the vast majority of our Members already embrace this idea but part of satisfying government’s requirements in terms of best practice is to give this element explicit recognition in our constitution.  In essence, it means that while Nominet will continue to support our thriving domain name industry by being a first class supplier to registrars and a guardian of .uk for all .uk registrants, we must do MORE to engage formally with all stakeholders; in particular with institutions like government, police, etc.

Public purpose does include an ongoing relationship with the Nominet Trust as part of our commitment to reinvesting surplus funds back into the online space through helping organizations use the Internet in an innovative way to make a difference to people, primarily in the areas of education, online safety and inclusion.  However, public purpose is MUCH MORE than this.

Times have changed since Nominet’s inception, and a rise in Internet penetration, online usage and digital marketing means that domain names are now at the core of almost everything we do online.  This offers great opportunity for our Members in terms of business, entrepreneurship, digital advertising and competition, but it also opens up new opportunities for crime and scope for an exacerbation of the digital divide, which alongside the mainstay of our business, need to be addressed by Nominet in a way that allows stakeholders access and avenues for involvement.  Nominet endeavours to do this already with the PAB and its range of processes and policies, but enshrining our commitment to wider stakeholder involvement must be part of Nominet’s ongoing work to ensure our Members remain  free to champion diverse business models and our ability to continue to take a balanced approach to our support of existing and emerging technologies.

2. Governance

Global internet governance is a key issue in today’s digital landscape; a lot of attention is being paid to regulation models, looking at how other countries manage their TLDs and how agencies work internationally to meet common goals.  Nominet is already involved in several international initiatives in this area, including the IGF, but we now have a part to play in this at home as well.  Just as the international community is starting to look at governance issues, so are national attentions now being paid to how .uk, and Nominet itself, are run.  You might think this has nothing to do with you, but Nominet’s governance shortcomings were exposed last year in press and Boardroom disagreements and the Government has legitimate concerns until the EGM, when the Membership’s approval of the resolutions would address its concerns.

We have not modernized our governance structure since Nominet’s inception, despite massive changes in the constitution of our space and our Membership, the emergence of many more business models than could ever have been imagined at Nominet’s outset and the Internet having grown to be a part of our critical national infrastructure.  More attention than ever is being paid to the space in which we operate; and in turn, to how Nominet itself operates.  It’s time for us to come up to speed with corporate governance practice in the UK; the Board structure needs to adapt to ensure balance moving forward, elements of best corporate practice need to be adopted to make our structures and systems of governance more transparent and accountable to the Members.  Supporting Nominet in its efforts to optimize its governance will reap benefits for Members – the Board can enlarge to fill out skill gaps, appointed directors can be brought in for specialized expertise, Member appointed directors would remain, roles would be split to provide more transparency and accountability, more of the management team would be able to join the Board and a balanced and committed Nominet Board could be ensured for the future to continue supplying, sustaining and supporting the .uk space as our Membership, our organization and our space continues to evolve.

3. Pricing

As Jonathan Robinson said in the consultation video, for every person that would like the price of .uk to be increased, you can find one who is vehemently opposed.  The Board has no current plans to change the pricing.  However, we need the ability to be able to do so.  The Garratt review emphasized how important this is – Nominet as the custodian of .uk needs to have the ability to alter the price of .uk, should the commercial need arise.  As already mentioned, so much has changed since Nominet was created – we are one of the largest registries in the world!  Who knows what lies around the corner?  We can prepare ourselves and our registry for the future by enabling the Board to adjust pricing.  If Nominet Members support this in principle, Nominet’s Board undertakes that it will not do so without Membership engagement and will ensure that no group is favoured over others.  This is a critical element in determining Nominet’s ability to meet future challenges – only with the ability to be flexible and to adapt to potentially rapidly changing market conditions, can we, as .uk stakeholders, be assured of our ability to continue managing .uk for all UK Internet users.

4. Membership

Nominet’s Membership has grown considerably since it was created, and we now have close to 3000 Members.  However, engagement by these Members in Nominet consultations, elections, outreach etc. has always been low.  Most Members regard Nominet as a supplier and as long as they experience no supply problems, feel no need to “get involved”.  It is a testament to their success as domain name businesses that they often may not have the time to engage with Nominet on strategic issues but Nominet needs those Members’ support and input on any number of issues.  This consultation and the upcoming EGM, in particular, are critical to Nominet’s and .uk’s continued success.   Nominet needs to find a way to effectively enfranchise our Membership.  Voting thresholds are so high, that every vote counts in this EGM!

As a Nominet Member, please engage -just this once.  Check out the consultation here and give your feedback; it won’t take long!

We need your input to be able to get the EGM resolutions right and then in turn, we need your support to pass the resolutions in order to satisfy Government, reduce the risk of intervention and regulation, build an organization fit for the future and adapt our organization so it is ready and able to meet the challenges of a digital future together with our Membership

If you would like more information on any of these statements of commitment, or would like to discuss any element of the consultation in more detail, please get in touch with me.  You can reach me on Twitter, LinkedIn, at Sedo, at Nominet or by email.  As always, I’d be delighted to hear from you.

Best wishes,

Nora Nanayakkara

Today, I attended the Parliament and Internet conference and came away feeling inspired and enlightened.  I gained an understanding of why the preservation of self-regulation in the Internet space is so important.  I learned about why and how the IGF was originally established and heard about how this lead to the UK IGF.  I began to truly appreciate why the IGF and its premise of learning from sucess, sharing ideas and debating solutions internationally is a good thing; that not all organizations have to deal in the business of decisions.

The event was very valuable for me, in learning from the successes of parliamentarian and industry debate on the subject of “the Internet”.  I am beginning to more fully appreciate the balance between local priorities, governance and membership issues and the public purpose role of Nominet.  I begin to see how it all fits together.  I believe that we all can continue to learn from success ; as a registry and as its Members, as Internet users and online businesses, by engaging as UK stakeholders in the UK IGF to help shape the future of the Internet and the future of Internet governance.

Some quotes from today’s conference:

Ed Richards (Ofcom) talked about how our traditional “creaking regulatory architecture” is straining under the weight of providing a basis for entirely new and fast moving technologies.  He commented on how this will have to change as we move “from the broadcast era to the Internet age”.

Martha Lane Fox (Digital Inclusion Champion) spoke about Internet technology as a facilitator and the social and economic imperatives for digital inclusion.  She introduced us to the idea of an “intelligent hub” in encouraging peer to peer mentoring, boosting existing schemes and raising awareness.  She emphasized that affordability and accessibility are fundamental to digital inclusion and that the space continues to develop rapidly so we must be prepared strategically for “game changing technology”.

The Rt. Hon. Stephen Timms (MP) now leads the Digital Britain strategy and spoke about minimums such as 2MB broadband as well as his concerns about behavioural advertising.  He also confirmed that the 50p per month tax on landlines would go ahead as part of the implementation of the Digital Britain strategy.

You can read more about the Parliament and Internet Conference here.