1. Strategic Thinking
My MBA and experience in developing and implementing a highly successful strategy for Sedo in the UK have been very valuable in this regard. My experience with other TLDs (including ccTLDs), ICANN and other industry bodies gives me great insight into the external environment, which affects the .uk space. As part of my role with Sedo and my external volunteer roles, I am tasked with coming up with creative but effective strategic solutions to barriers to development and to “think outside the box”, or outside typically corporate limits.
2. Oversight
My background in operations and strategy development, as well as my formal MBA training enables me to work with key performance indicators in evaluating executive performance. As part of my role with Sedo/Affilinet, I work with performance evaluation structures to support executive management in achieving the company’s vision and strategic objectives.
3. Networking
I have a large and varied network of contacts in the domain space – both in the UK and abroad. I speak fluent German as well as basic Spanish, Italian and French, which proves useful when networking at international events like ICANN and trade shows. I really enjoy meeting stakeholders as part of my role as Nominet PAB member and have attended many registrar lunches, member events and AGMs both in a private capacity and previously as a PAB member, in order to connect with stakeholders of all backgrounds, to help me in providing rounded and well informed feedback to Nominet.
4. Financial Reporting
Part of my current role is to ensure Sedo UK’s financial performance, that appropriate internal controls are in place and are monitored satisfactorily. I am well equipped to carry out this duty – financial modelling was part of my MBA and I completed a brush-up course in strategic financial modelling in January, through Helmsley Fraser. These skills are also used in my not-for-profit (NFP) work with Pilotlight – so I have experience of both corporate and NFP financial reporting. In addition, I am a member of Nominet’s Audit Committee.
5. Other
Having worked in digital media for over six years, I am very familiar with online marketing and online advertising (Direct Navigation, PPC, CPA, PPL). As mentioned above, I am experienced in developing and implementing business strategies (especially digital strategies and branding) and in operational business planning. My work with Sedo has enabled me to gain valuable experience in online branding and identity, while my role also involves PR/Media and Communications. Working at Sedo and within the United Internet Group, I have experience of both the domain registration market (primary level) and domain resale market (secondary level). I also work with not-for-profit organizations and am a fluent German speaker.
